Twiggs Menu Redesign

Introduction/Objective: The goal of the Twiggs Menu Redesign project was to revamp the liquor menu for Twiggs. The main objective was to ensure that the new design complemented the brand identity while maintaining consistency in size and style with the existing "Tea Selection" and "Roast of the Day" menus. Strategy/Methodology: I collaborated with Clark Marketing Communications and decided to retain the color palette and font style of the "Tea Selection" menu. However, we implemented a two-column text layout, which was different from the original design. This change allowed for better utilization of white space and larger font sizes, improving readability. I also made sure to maintain clarity throughout the menu by using appropriate sizes and colors for headers, subheaders, and body text. Additionally, I integrated images of wines to convey the offerings presented in the liquor menu. Results/Impact: I was able to finish this project in a short amount of time, and the client was very satisfied with the final design.