Personal Branding

Introduction/Objective: For my Personal Branding project, I created a logo, logo reveal, brand guidelines, and business materials that showcased my skills and represented me as a designer. I wanted something that would make me stand out and be memorable to potential clients. My inspiration came from my initials, which are “C”, “M”, and “F”. I wanted to incorporate the concept of opening and closing a box because I believe that design is all about opening up new possibilities and closing the gap between the client's vision and the final product. Strategy/Methodology: To create the logo, I used Adobe Illustrator. I started by sketching out some rough ideas and then began refining them until I had a design that I was happy with. I created a font that was modern and clean, with a heart shape to give it some personality. I also chose a red colour that was bold and eye-catching, with black that complemented each other nicely. Once I had the basic design in place, I turned my attention to the logo reveal motion. I wanted something that would be dynamic and engaging, so I decided to use 3D rotation to showcase the shapes of my initials swinging, appearing and disappearing. I used Adobe After Effects to create the reveal and spent a lot of time adjusting the animation to match the music. In addition to the logo and logo reveal, I also created guidelines for how the logo should be used. These guidelines include specifications for colours, fonts, and applications. I also created a tessellation pattern to enhance the "box" concept, which creates an eye-catching 3D illusion. The pattern can be used as a background or as an accent on marketing materials, such as business cards or social media posts. Results/Impact: Overall, I'm really happy with how my Personal Branding project turned out. I think that the logo and logo reveal are both memorable and engaging, and I'm excited to start using them in my design work.

2022

CaseStudy BrandIdentity Branding Motion Print

Adobe Illustrator Adobe After Effects

Challenge:

The main challenge was to create a 3D illusion with a heart shape and letters while selecting an appropriate typeface.

Target Audience:

My clients and potential clients

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