Introduction/Objective: lookATME is an emerging Korean beauty brand that aims to help women boost their confidence in their appearance through its skincare and makeup collection. Most lookATME product packages feature colourful, bold, hand-drawn illustrations or patterns to attract their target customers. The package of collection products has different cartoon characters and handcrafted vector patterns but keeps the same template and style. One of the lookATME skincare product collections in Korea is face masks, and the company faces the challenge of introducing its face sheet mask collections in Canada due to the aesthetic and demands of the North American customers in the targeted demographic. Strategy/Methodology: To address this challenge, I researched design samples of face sheet masks, target customers' persona, and the growing trend towards natural and anti-aging market growth in Canada. Using this information, I redesigned the package template with geometric vector patterns, abstract illustrations, and harmonious colours to give the impression of safe, effective, backed by scientific research, and high-quality skincare. Solution/Contribution: I incorporated the words "replenishing moisture" and "collagen" into the geometric illustration of water, molecular, and DNA structure. The blue and lemon colours generated a clean and novel expression. The font choice added credibility and authority to the product, while the playful illustration across the panels to the side. The drawer box on the side could pull forward to reveal the aluminium pouch package inside. Results/Impact: This template was suitable for the other face sheet masks with variations made to colours and illustrations based on the different ingredients. However, the style, font, layout and die line would remain the same on the other face sheet masks. The new sheet mask template was in line with the target audience's aesthetics and demands in the targeted demographic, making it an effective solution to the challenge faced by lookATME in introducing its face sheet mask collections in Canada.
