Animated Website Banners
The objective of this project was to design three different sizes of animated web banner advertisements that would redirect viewers from the website to another location. The inspiration behind the project was the seasonal cherry blossom flower, which was used to promote Starbucks' new beverages. The animated blooming cherry blossoms and the petals floating around the drinks were eye-catching and helped draw attention to the products. To increase brand awareness among the audience, the Starbucks logos on the medium rectangle banner and half-page banner were emphasized by fading in the cherry blossom pattern. The mobile leaderboard banner was designed to promote the product, and the call-to-action button "Shop now" was animated to enlarge for easy navigation to the Starbucks coffee shop website page. The pink and green colors used in the banners conveyed a feeling of growth, freshness, and health, which was consistent with the message associated with Starbucks beverages. It was a challenge to create the blooming cherry blossom and flying petals animations while timing them properly. The animated web banner advertisements created in Adobe Photoshop turned out great. They can be used online to entertain targeted customers who are fans of Starbucks' brand and its creative drinks.