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![Textural Illustration created in Adobe Photoshop](https://cdn.myportfolio.com/02df6de7-90b8-4311-a56b-3e88e8f1794c/5af3a4ae-cf78-4d19-80c6-73715aa0bb54_rw_1920.jpg?h=840efa96cce71b1c4b0660c9e8d9b423)
Textural Illustration created in Adobe Photoshop
![](https://cdn.myportfolio.com/02df6de7-90b8-4311-a56b-3e88e8f1794c/53864d4f-8b43-47cb-b3b1-faf5ffaa58a4_rw_3840.png?h=c83d59f9865e005e24f3a6088bb4eeb0)
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Introduction: Loison Pasticceri is a renowned Italian bakery and pastry company that specializes in traditional and authentic Italian baked goods. Since 1938, they have been producing a range of exceptional pastries, biscuits, and cakes that are celebrated for their exquisite taste and elegant packaging designs. Objective: I am particularly interested in designing a retro package for their famous cookies. To create a unique and eye-catching design, I drew inspiration from a vintage travel wall calendar that featured classic posters advertising destinations in Italy. My aim was to highlight Loison Pasticceri's deep connection to the region and its rich artistic heritage. Strategy/Methodology: To achieve this, I carefully selected several photographs of famous tourist attractions in Venice, including the Grand Canal, St. Mark's Square, and the Rialto Bridge. I then adjusted their size, arranged their composition, and illustrated them using a vintage colour palette of warm browns, soft blues, and muted oranges. To complete the retro look, I added a subtle paper texture, which adds to the overall charm of the design. Results/Impact: This versatile design template can be applied to various shapes of packages and posters, making it suitable for a range of products. With its vintage aesthetic and rich cultural references, this design is sure to catch the eye and appeal to customers looking for a unique and high-quality product.