Instagram Video Ads

I worked on a project called Instagram Video Ads, which aimed to create a quick, attention-grabbing advertisement for Cheeto's new popcorn flavor on Instagram. I designed a motion graphic that would appeal to Cheetos fans and those interested in food. To achieve this, I storyboarded the ideas, planned the content, and set the pace, ensuring that every detail and movement would keep the audience engaged until the end of the message. The motion of the popcorn, package, and cheetah was timed and synchronized with the music to create a playful final piece. Throughout the process, I took good-quality product photos of the popcorn and package, followed the storyboard, and prepared the graphic assets and layout using Adobe Photoshop. I then created motion effects using Adobe After Effects. (Note: The illustration of the cheetah cartoon character was sourced from the official website.)

2022

Motion Advertising SocialMedia Photography

Adobe After Effects Adobe Photoshop

Challenge:

The main challenge was to create the motion to match the storyboard and my planned steps. I discussed technical considerations with the professor and carefully followed the tutorial videos to find the best solution.

Target Audience:

People who like the Cheetos brand and the food.

Result:

The final product was a quick, eye-catching Cheetos popcorn blast featured on Instagram, using a motion graphic to promote it.

You May Also Like