Tri-fold Brochure

The goal of this project was to design a double-sided layout with a tri-fold brochure in us-letter size for print. The subject I chose was the social focus on the COVID-19 vaccine. The content was about the answers to some commonly asked questions and to help people make an informed decision about getting the COVID-19 vaccine. Inspired by a photo of the finger heart gesture holding the COVID-19 vaccine, a heart shape was created to convey a kind and thoughtful emotion and symbolize the idea that the vaccine could protect you away from coronavirus and keep you safe. The contrast between blue and orange colours caught the audience’s attention on the orange shapes. These shapes were a way to create movement, providing frames for imageries and organizing, connecting, or separating different text content from panels.

2021

Editorial Advertising Print

Adobe InDesign Adobe Illustrator

Challenge:

The main challenge of this project was the composition of text, photos, shapes and colours. I drew several drafts of the layout and compared and selected the optimal draft to digitalize. The other challenge was the research work. I chose the typical questions that people urgently considered and found the answers from the latest official e-publishing and websites.

Target Audience:

People who had concerns about taking COVID-19 vaccination.

Result:

The final product was a double-sided layout with a tri-fold brochure in us-letter size for print. It can help people make an informed decision about getting the COVID-19 vaccine.

Tri-fold Brochure

Outside

Inside

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